- Campaign runs from early January to late April over a 16 weeks period as a short sharp & vigorous initiative
- Offices are open in every county (x 32) to support the campaign locally (offices open from 3rd January to 11th May
- A co-ordinator is appointed in every county to drive the campaign locally
- There will be national media launches (Dublin & Belfast) in early January
- National launches will be mirrored by launches in every county (to be completed by 8th February)
- All local press and radio stations are partnering the county initiative
- Hotline phone number to request packs / fundraising information is available for duration
- Pack can be downloaded online
- National fundraising event "All Roads Lead To China" Collection to coincide with end event
- Thousands of fundraising events will take place throughout the country during the campaign
- Campaign will culminate with a full day of activity (national fundraising initiatives, announcements of team for China 2007, end event)
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